New Brand Identity For Geosynthetics Leader Reflects Global Growth Strategy Following IPO

HOUSTON — (March 13, 2012) GSE Lining Technology, LLC, (NYSE:GSE) the leading global manufacturer and provider of geosynthetic lining products and services, announced today the launch of its rebranded identity as GSE Environmental. Following its recent listing to the New York Stock Exchange on Feb. 10, this rebrand reflects the company’s transition from a multi-regional company to a truly global organization. 

“GSE is more than just a lining company,” said Mark Arnold, GSE Environmental President and CEO. “What we do matters to the environment, to our communities and to our customers worldwide, and we felt it was time to develop a global brand to reflect that.”

The rebranding process began in June 2011 as GSE engaged Houston-based brand experience firm, BrandExtract, to collaborate with employees, clients and partners worldwide in the brand research and development process. The feedback gained throughout the initiative surfaced six key brand attributes that reflect GSE’s new global brand: sustainability, leadership, consistency, collaboration, flexibility and innovation. 

GSE’s new brand identity, including the name change, logo and tagline, “Durability runs deep,” were direct results of the research and rebranding process. Additionally, the corporate website was completely redesigned to better represent GSE’s extensive worldwide capabilities, products and expertise.

Originally founded in 1972, GSE has evolved from one product manufacturer to a global provider of geosynthetic lining products and services, playing a crucial role in the protection of the environment and communities worldwide.

“We are a global company with ambitious plans for development, innovation and collaboration with customers worldwide,” said Peter McCourt, Executive Vice President of Global Sales and Marketing at GSE. “We have this extensive manufacturing footprint that allows us to supply projects from multiple sites around the globe at the same time. Historically, GSE has been known as an innovator and a market leader, but now our new brand supports this.” 

The new brand identity puts GSE in a strong position for continued success after more than three decades of providing integrated systems and solutions for landfills, mining operations, power plants and other civil and industrial applications.

About GSE Environmental

GSE Environmental is a leading manufacturer and provider of geosynthetic lining products and services with a worldwide presence in the following markets: agriculture, aquaculture, canals, civil, golf courses, mining, power, storm water retention, waste containment, wastewater, and other industrial applications. Headquartered in Houston, GSE has global manufacturing and sales offices in the United States, Chile, Germany, Thailand and Egypt. GSE is a publicly traded company on the New York Stock Exchange under the ticker symbol “GSE.”

Forward-Looking Statements

This press release may include forward-looking statements within the meaning of the U.S. federal securities laws in addition to historical information. These statements include but are not limited to our plans, objectives, expectations and intentions and other statements that contain words such as "expects," "contemplates," "anticipates," "plans," "intends," "believes" and variations of such words or similar expressions that predict or indicate future events, or that do not relate to historical matters. These statements, which include but are not limited to statements regarding our intended use of proceeds from this offering, are based on our current beliefs or expectations and are inherently subject to significant uncertainties and changes in circumstances, many of which are beyond our control. There can be no assurance that our beliefs or expectations will be achieved. Actual results may differ materially from our beliefs or expectations due to economic, business, competitive, market and regulatory factors. We do not intend to update the forward-looking statements in this press release unless we are required to do so under applicable securities laws.


About GSE

GSE is a leading manufacturer and marketer of geosynthetic lining products and services. We've built a reputation of reliability through our dedication to providing consistency of product, price and protection to our global customers.

Our commitment to innovation, our focus on quality and our industry expertise allow us the flexibility to collaborate with our clients to develop a custom, purpose-fit solution.